Pay per click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. Pay per click advertising is a search engine marketing technique.
Getting Started – Pay Per Click Programs
Before you can begin Pay Per Click Programs you need:
A Computer that connects to the internet - you should have this already
An email address - you should have this already (for example, santa-claus@mail.com, santa-claus@mail.us)
One website related to any article except any pornographic, hate-related, violent, or illegal content - you may have this already check with your Domain provider. (For example, topfreejob.info)
FTP Software to upload to your web space - this may be included with your website making software or you can get more free tools on the internet.
Some Spare Time - You will need to invest some time and effort to earn through Pay Per Click Programs.
Desire to earn money!!!
What you don't need :
Your Own Product - A common misconception
A Unique idea
Large start up costs
A Company
More Employees
More than a working knowledge of computers & the website design to earn through this Pay Per Click Programs.
Pay per click ads may also appear on content network websites. In this case, ad networks such as Google Adsense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and MSN adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50 and more). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.
Categories
PPC engines can be categorized into two major categories "Keyword" or sponsored match and "Content Match". Sponsored match display your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails. [Website Traffic Yahoo! Search Marketing (formerly Overture) Yahoo Inc., Accessed June 12 2007]
There are other types of PPC engines that deal with Products and/or services. Search engine companies may fall into more than one category. More models are continually evolving. Pay per click programs do not generate any revenue solely from traffic for sites that display the ads. Revenue is generated only when a user clicks on the ad itself.
Keyword PPCs
Advertisers using these bid on "keywords", which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid. Keywords, also referred to as search terms, are the very heart of pay per click advertising. The terms are guarded as highly valued trade secrets by the advertisers, and many firms offer software or services to help advertisers develop keyword strategies. Content Match, will distribute the keyword ad to the search engine's partner sites and/or publishers that have distribution agreements with the search engine company.
As of 2007, notable PPC Keyword search engines include: Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, Ask, LookSmart, Miva, Kanoodle, Yandex and Baidu.
Online Comparison Shopping Engines
"Product" engines let advertisers provide "feeds" of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy. These engines are also called Product comparison engines or Price comparison engines.
Some Online Comparison Shopping engines such as Shopping.com use a PPC model and have a defined rate card. [Shopping.com Merchant Enrollment Shopping.com, Accessed June 12 2007] whereas others such as Froogle (also know as Google Product Search) do not charge any type of fee for the listing but still require an active product feed to function.[Sell on Google Google Inc. Accessed June 12 2007]
Noteworthy PPC Product search engines include: Shopzilla, NexTag, and Shopping.com....next page
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