Fashion design is the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time.
Fashion design differs from costume design due to its core product having a built in obsolescence usually of one to two seasons. A season is defined as either autumn/winter or spring/summer. Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first person to sew their label into the garments that they created. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.
Fashion Designer
Fashion designers design clothing and accessories. Some high-fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Designer brands which have a 'name' as their brand such as Calvin Klein or Ralph Lauren are likely to be designed by a team of individual designers under the direction of a designer director.
Types of fashion
There are three main categories of fashion design, although these may be split up into additional, more specific categories:
Haute couture. The type of fashion design which predominated until the 1950s was "made-to-measure" or haute couture, (French for high needlework). The term made-to-measure may be used for any garment that is created for a specific client. Haute couture, however, is a protected term which can only be officially used by companies that meet certain well-defined standards set by the Chambre Syndicale de la Couture. Nonetheless, many ready-to-wear, and even mass market labels, claim to produce haute couture, when in fact, according to established standards, they do not. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.
Ready-to-wear. Ready-to-wear clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a city-wide basis and occurs twice per year.
Ready-to-wear. One-of-a-kind fashion, This is where an item of clothing or fashion is specifically made for a person or persons or a one off piece of fashion to be sold in a shop or on the internet, a website that sells one of a kind fashion items can be found at [www.tofallinlove.co.uk], this is an online store specializing in one of a kind designer clothing and fashion. Designers, fashion houses and students can sign up to the site and sell their hand made or machined designer fashion items.
Mass market. These days the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply. Increasingly, many modern high-end designers are now beginning to turn to mass market retailers to produce lower-priced merchandise, and to broaden their customer base.
Areas of work
There are three main ways in which designers can work:
Working freelance: Freelance designers work for themselves. They sell their work to fashion houses, direct to shops, or to clothing manufacturers. The garments bear the buyer's label.
Working In-house: In-house designers are employed full-time by one fashion company. Their designs are the property of that company, and cannot be sold to anyone else.
Setting up a company: Fashion designers often set up their own companies. Many designers find this more satisfying than working for someone else, as their designs are sold under their own label.
Income
Most fashion designers earn between $13,440 and $93,000. The U.S. Bureau of Labor Statistics reports an average annual income of $67,370 for fashion designers in 2005. Median annual earnings for fashion designers were $48,530 (?26,019) in 2000. The middle 50 percent earned between $34,800 (?18,658) and $73,780 (?39,557). The lowest 10 percent earned less than $24,710 (?13,248), and the highest 10 percent earned more than $103,970 (?55,743). Median annual earnings were $52,860 (?28,340) in apparel, piece goods, and notions - the industry employing the largest numbers of fashion designers. [www.umsl.edu]
There are many sites for freelancers. These are the most popular on the Internet:
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